Fairway Asset Management

Family Founded.
Partnership Focused.
Growth Driven.

Family Founded.
Partnership Focused.
Growth Driven.

We help Investment Advisors and their clients navigate the world of alternative investments with confidence.

Our Mission

The hallmark of a master golfer is the ability to move down the fairway with consistency time after time. While the strategy may not be flashy, each stroke brings the goal closer.
Our mission is to provide investors with a steady return alongside low volatility outside of the traditional equity markets. The Fairway strategy is founded on reliable moves you can be confident in.


We deliver exceptional, transparent service and investment products to our investors.


We always seek to have independent accountability and verification of our investment products and anything we invest in.


We are relationship-focused to give RIAs and their clients the best advice, investment products, and service for their long-term goals.
  • 20+ Years of Combined Alternative Investment Experience
  • $X of Returns Earned for Clients
  • $X Managed in Client Portfolios

The People Behind Fairway

Jason Riley

Managing Partner
Jason Riley leads the team at Fairway Asset Management, LLC.
Jason has managed alternative investments and private placements since 2010 as a portfolio manager for an Austin-based RIA prior to lifting Fairway out as an independent business in 2016. Since that time, Fairway has evolved to serve Independent RIAs, Family Offices, and Accredited Investors seeking to navigate the world of alternative investments.
Prior to his investment career, Jason served as US Navy officer and naval aviator on active duty. He continues this service today as a Reservist and senior officer. Jason holds an MBA from the McCombs School of Business and a BA in Economics, both from the University of Texas at Austin.

Jeffrey Riley

Operations Manager
Jeff Riley is the Operations Manager for Fairway, overseeing the daily operational aspect of the firm, including accounting, reporting, and compliance controls. Since 2012 Jeff Riley has focused on managing alternative investments and private placements for Fairway and family office clients.
Jeff holds a BBA from The McCoy College of Business Administration at Texas State University. He and his wife Halimo have three children and reside in Camas, Washington.

Charles Riley

Special Advisor
Charles Riley was instrumental in forming FAM and the Fund as a Partner at an Austin-based RIA from 2011 to 2016. He continues in that role as a Special Advisor today.
From 1993 until his retirement in 2011, Charles was the founder, President, and CIO for KeyCorp’s (NYSE: KEY) Austin-based SEC-registered investment advisory firm managing hedged partnership portfolios totaling more than $2.5 billion for public and private retirement plans, institutional groups, and high net worth individuals. He holds an MS in Accounting from the University of Houston and a BBA in Business Management from the University of Texas at Austin.

Our History

We started as part of a large Austin-based wealth advisory firm, where we saw that many clients had unique investment needs: a source of yield at a time when interest rates were near zero. These clients were also weary of the volatility in the stock market and wanted to invest in assets that provided steady returns while reducing the risk of loss.
The alternative investment market offered compelling opportunities to earn attractive yields while stepping outside of the numerous causes of market volatility. But individual investors couldn’t do it alone. They needed guidance to access this market, plus knowledge and expertise in the alternative investment world to determine the suitability of investments.
In 2010, we established Fairway Asset Management, LLC to develop alternative investments for our private clients. Since then, we have designed unique investment solutions crafted to help RIAs, family offices, and private clients achieve their income and capital preservation goals. During 2016, we transitioned Fairway to an independent firm in order to better serve and support our clients.

Ready to See Growth?