We started as part of a large Austin-based wealth advisory firm, where we saw that many clients had unique investment needs: a source of yield at a time when interest rates were near zero. These clients were also weary of the volatility in the stock market and wanted to invest in assets that provided steady returns while reducing the risk of loss.
The alternative investment market offered compelling opportunities to earn attractive yields while stepping outside of the numerous causes of market volatility. But individual investors couldn’t do it alone. They needed guidance to access this market, plus knowledge and expertise in the alternative investment world to determine the suitability of investments.
In 2010, we established Fairway Asset Management, LLC to develop alternative investments for our private clients. Since then, we have designed unique investment solutions crafted to help RIAs, family offices, and private clients achieve their income and capital preservation goals. During 2016, we transitioned Fairway to an independent firm in order to better serve and support our clients.